ABOUT
When we were children we all played "what if…"
What if we were rich…
What if we were blond…
What if the world was square…
What if we could play "what if…" forever…
The craft of design is a never ending game of "will it?"
Will it turn out pretty?
Will I be beautiful?
Will the lamp work?
Will it be right?
The more we play, the harder it becomes to quit.
Because the more advanced you become, you are able to create imaginary worlds and the "what if…" becomes possible.
Erik Ben-Simhon's current collection
When we were children we all played "what if…"
What if we were rich…
What if we were blond…
What if the world were square…
What if we could play "what if…" forever…
The craft of design is a never ending game of "will it?"
Will it turn out pretty?
Will I be beautiful?
Will the lamp work?
Will it be right?
The more we play, the harder it becomes to quit.
Because the more advanced you become, you are able to create imaginary worlds and the "what if…" becomes possible.
Erik Ben-Simhon's current collection
creates a game where worlds collide, the classic becomes cool, the bum becomes royalty and toys become sexy.
Eric Ben-Simhon loves the place where geographical borders become blurred. The place where you meet a man and can't tell of he's rich or poor, smart or stupid, funny or serious, cultured or ignorant – these people are magical in his eyes. If he was a fashion designer he would design cloths for them, but instead he designs surroundings for them, with chairs, lamps, sofas, closets, tables… any item that will make their life more beautiful and their surroundings more pleasant. And in our paradox filled world, where our position is elusive, we need to build a setting for the amazing movie of our lives. This is
a setting we will sometime stand in front of and sometimes hide behind, back stage. The furniture for this movie will sometimes be wrinkled, untidy, stitched like the pair of jeans we loved the most… the one with the tears…and sometimes it will be sexy and brash – wishing to be in the center of the stage.
Erik Ben-Simhon offers you furniture and a setting.
A setting for the movie of your life.
Let's Play.